•  Accessible –– more than just "legal."  Do the signs actually communicate? Do they go beyond the minimum requirements to be usable?

•  Beautiful –– harmonious with their surroundings, aesthetically aware, details that make them easy to read both visually and by touch.

•  Compliant –– comply with the laws, because that means they are easier for people with disablities to read and understand, but also don't trigger complaints and expensive lawsuits.